Brand Assets
Official logos, show artwork, and host photography. Use SVG wherever possible. Never alter proportions, recolor outside the approved variants, or place on unapproved backgrounds.
Logo variants
Logo usage rules
Use SVG at all sizes for web and print
Maintain clear space equal to the cap-height of the wordmark on all sides
Use white variant on all dark surfaces
Use black variant on brand.paper (cream) and light backgrounds
Set the brand name as type — ever. It must only appear as one of the approved logo files. Typed-out brand names create inconsistencies in weight, spacing, and style that undermine the mark.
Recolor the logo outside the three approved variants
Stretch, skew, or alter proportions
Apply drop shadows, gradients, or outlines to the logo
Place the logo on busy photography without sufficient contrast
Host photography
App icon & mark
Show cover art
Episode cover art
Custom episode covers for featured guests. Each follows the same art direction framework — guest portrait, Pathways letterform, signal accent — applied consistently across episodes.
System avatars
Stock avatars for use in UI mockups, component demos, and design documentation. Always use these in place of placeholder images.
/avatars/avatar-01.png → avatar-12.pngPathways letterforms
Decorative SVG glyphs from the Pathways typeface. Use as large-scale design elements in covers, title cards, episode art, and campaign graphics — not as running text.
/pathways/.